Santa Monica highlight
Santa Monica Pier
A public landmark jutting into the Pacific since 1909, operated as a gathering place by the Santa Monica Pier Corporation and recognized as a National Historic Landmark.
The Santa Monica Pier is one of the oldest pleasure piers on the American coast. Built initially as a municipal pier and public utility for the city, it has functioned continuously for over a century as a place where residents and visitors walk, gather, and mark time. The pier hosts an amusement park, restaurants, retail vendors, and street performers—a full ecosystem of activity on a structure that exemplifies the city's commitment to public recreation.
The pier is operated by the Santa Monica Pier Corporation and hosts tens of thousands of visitors each year. Its iconic status draws school groups, tourists, and locals who return to experience the same view of the ocean and the same traditions across generations. The Ferris wheel and arcade are fixtures; the ocean views do not change.
For families in Santa Monica, the pier is often the setting for small traditions that mark childhood and continuity. Term life insurance protects that continuity—ensuring that if you became ill or died, your family would have the financial foundation to maintain the stability and familiar routines that anchor their lives.